The Hilton Head Island Gullah Celebration showcases the rich cultural heritage of the Gullah people and their history on Hilton Head Island. Hilton Head Island Gullah Celebration programming includes a variety of events designed to attract local residents, regional, national and international travelers. The Hilton Head Island Gullah Celebration has been recognized by the Southeast Tourism Society as one of the Top 20 Events in the Southeast. Hilton Head Island Gullah Celebration events incorporate the many facets of the Gullah culture. Visitors have an opportunity to experience the food and music, receive firsthand, historical information and take a journey through the culture via the visual arts.

Established in 1996, the Hilton Head Island Gullah Celebration is an annual event held during the month of February. Since its inception, the Hilton Head Island Gullah Celebration was designed to create economic development opportunities for minority business owners, to develop the cultural tourism market and to increase tourism in February on Hilton Head Island, historically the slowest month of the year. While consistently meeting the intended objectives the Hilton Head Island Gullah Celebration continues annually to strategic assess opportunity for continued growth and expansion. The Hilton Head Island Gullah Celebration is an initiative of the NIBCAA in partnership with the Native Islanders Property Owners Association, the Town of Hilton Head Island, Beaufort County and SC Parks, Recreation and Tourism.