Jennifer McEwen comes to Hilton Head Island to fill the role of Director of Cultural Affairs following a successful track record in arts leadership and marketing strategy in Atlanta, Georgia. Most recently, Jennifer was the Executive Director at Kenny Leon’s True Colors Theatre Company. She was promoted to this position after spending three years as the company’s Director of Marketing and PR where she increased earned revenue by 30% while cutting over $100,000 from the company’s marketing budget. As Executive Director, she led a financial turnaround for the organization, paying off significant debt and growing a substantial capital reserve. Jennifer led the team to grow the organization by expanding the company’s national education program to 12 cities across the country, being a space to produce new work by African American playwrights regionally, and launching community initiatives to create a safe space to discuss social justice issues.
Prior to joining True Colors, Jenn served as the Director of Marketing and Public Relations for the Horizon Theatre Company and as the Media Relations and Operations Manager for the Ansley Park Playhouse. Jenn worked in marketing and development for Opera Carolina and in promotions for Basin Street Records, Inc. in New Orleans, Louisiana.
She is an alumna of the 2020 Leadership South Carolina class, a 2017 National Arts Strategies Chief Executive Fellow, and an alumna of the 2010 Arts Leaders of Metro Atlanta. Jennifer was named to Georgia Trend Magazine’s 2016 40 Under 40 list and was recognized in 2013 by the Georgia Center for Nonprofits’ Nonprofit Impact Awards. She currently serves on the Americans for the Arts Private Sector Advisory Council.
Jennifer holds a Master of Arts in Arts Administration from the University of New Orleans and a Bachelor of Arts in Music from the University of North Carolina at Greensboro.